Design Strategy - Focus Group - Naming Strategy - Storytelling - Visual Identity - Concept Development - Key Visual Development - Illustration - Copywriting - Graphic Design - Packaging Design - Adaptation Design - POS Material - Artwork
Client: Hybrid
Brand: PetTopia
Project: Cats & Dogs
HYBRID Software is an enterprise software development company focused on innovative productivity tools for the graphic arts industry. With offices across Europe as well as the United States, China and additional global partner networks, their software solutions are used by thousands of customers worldwide in all areas of prepress & print, including labels and packaging, folding cartons, corrugated, wide format and digital printing.
We were approached to develop a series of products that could be brought to life across product forms and substrates to demonstrate the technical capabilities of the various software solutions offered by Hybrid Software.
We worked with a customer focus group to identity insights into what kind of visual concepts would generate the most impact, both within specific software solutions, but also at trade shows and within digital POS simulations. It was important to work across recognisable product forms and formats within different categories, to be relatable and relevant to B2B customers. A core objective was equally to address both the packaging and printing challenges that Hybrid’s global clientele experiences on a regular basis when going into production with a packaging design.
PetTopia was a huge success with it’s extensive Toolkit and opportunities to expand across several animals from dogs to cats, rabbits, guinea-pigs, birds, fish etc. We were asked to develop DogTopia and CatTopia as the largest ranges. This is ongoing work in progress but we’re excited to already share the first packaging designs and POS materials for these ranges.
