Motivation: The desire to feel alive and kicking and full of energy. To explore my environment, for adventure, new places and spaces, to experience the exotic and the unusual, to test my boundaries, to be stimulated and excited. The desire I have for freedom and self-expression, innovation and creativity.

Mission: Create an ownable brand design that builds an emotional and loyal bond with consumers. Be distinctive, surprising, pleasurable and up-to-date!

Communicate the new brand positioning: “Enjoy the power of nature on your own skin and hair.”

Build on Oriflame values: Fusion between nature & science.

We explored a new positioning of pure vitality, simple vibrant ingredients, brough to life via vitamin boosting fruit and healing herbs and florals. The new Nature Secrets brand mark is understated yet impactful, inspired by the notion of capturing ‘nature in a drop’, a strong unifier across the line-up and clear differentiator in the category.