Design Strategy - Concept Development - Key Visual Development - Naming Strategy - Illustration - Graphic Design - Packaging Design - Adaptation Design - Artwork
Client: Procter & Gamble
Brand: LENOR
Project: Ilary Blasi
When Ilary Blasi, one of Italy’s biggest television personalities, decided to launch her own Lenor signature scent, we were asked to craft a design that would not only bring to life her feminine elegance but also characterise the intensity of the fresh floral scent itself.
Our starting point was a study of florals in all their fascinating forms and structures, ranging from textures, shapes and movements, exploring the root of their essence. What makes the ordinary EXTRAordinary? What is the bewitching magic of a scent extracted from a bloom?
The enchanting strands of pure gold, exuding from the centre of each flower, represents life and continuous growth, the indulgence of a luxurious and premium scent, capable of seducing the senses, bringing an elegant burst of scent outwards and forwards, expressing the beautifully alluring personality of Ilary Blasi.
Each floral closeup is unique in its expression of an exultant intense mood, feeling either sweet, romantic or vibrant, expressing different facets of Ilary’s passionate personality.
