Design Strategy - Focus Group - Concept Development - Key Visual Development - Illustration - Copywriting - Graphic Design - Packaging Design - Artwork
Client: Procter & Gamble
Brand: GILLETTE
Project: Venus Teens
Our client has developed a new tailor-made shaver especially for teenage girls and their sensitive skin. Brief was to craft a packaging design to stand out vs. other Venus collections and clearly catch the eye of a younger target audience about to start their personal grooming journey of hair removal.
Insights: Teens select products and services that link to their own age and allows them to express their personalities.
They look for clear and relatable communications that speak ‘their language’.
Our retro stickers, post-it notes and pins are engaging and fun, allows teens to express their moods whilst enabling a strong and shelf-popping ‘visual glue’ across the initiative. Our design will launch in IMEA, Australia and Singapore, expressing a common playful and expressive nature within teenage girls from all cultures and backgrounds.
