Since youngsters have become more sophisticated and demanding, we engaged them directly within the preparation and creation of this new limited series Fanta project. This new generation will not follow anymore, but will lead brands into a new age of interaction, progress and excitement! This project resulted in a unique collaboration, full of anticipation, adventure and many hours of laughter!

Brining the aspirations of Fanta Beach to life, embracing 4 new flavours and 4 famous beach locations selected by our group of youngsters, we focused on creating a colourful world of irresistibility and sensory engagement, guaranteed to unlock the tingling taste bud desires of our refreshment seeking target audience, through the wild lens of the Fanta World characters, as well as several new crew characters, exploring their specific behaviour, attitudes and story-telling magic in line with builds and insights from our youngsters along the way.

Translated to pack, we focused on the sub-branding development with a distinct dedication to bring to life the full front-side-back 360 degree layout across the 4 flavoured beach themes.  All this whilst maintaining adaptability to other formats plus print feasibility across several different substrates.

A new sensational flavour will be introduced every 3 months, so watch-out for the exotic fruit-combos in-store.